STUDY SHOWS Higher VIEWER retention FOR HIGH DEFINITION ADS, BILLIONS IN POTENTIAL VALUE FOR INDUSTRY

Recent analysis by DG and Kantar Media Audiences reveals lower tuneaway for HD spots vs. SD, more than $8 billion in potentially unrealized value

DALLAS, FEBRUARY 9, 2012 – DG (NASDAQ: DGIT), the world’s leading advertising management and distribution platform, and Kantar Media Audiences today announced the results of a comprehensive study on tuneaway rates of advertisements broadcast in high definition (HD) compared to those broadcast in standard definition (SD). The study found that tuneaway, defined as the percentage of available commercial time that viewers are not watching, is 18 percent lower for ads broadcast in HD. The higher retention of viewers for HD equates to a collective $8.2 billion dollar potential gain for advertisers across a wide spectrum of industries.

Details and materials on the research study can be found here:

Presentation

White Paper

Infographic

Read the Adweek interview with DG SVP Mike Caprio here.

 

For more information, please contact Mike Caprio at gohd@dgit.com.